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May 10, 2004
By: TOM BRANNA
Editor
Frankfurt-based Wella AG appointed Procter & Gamble as its purchasing agent last week, in a move that the U.S. consumer giant firm said would create $361 million in synergies.Procter & Gamble International Operations, a wholly owned subsidiary of Procter & Gamble, and Wella signed a contract which means P&G will purchase raw materials, packaging materials and services for the two companies. Last week, Procter & Gamble Co.’s 72.86 euro per share buyout offer for Ger...
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